OUTDOOR LIFESTYLE
Advertising Campaign | Mojave Desert & Idyllwild Mountain
Created with advertising agency Eden Spiekermann for a clean‑energy brand redefining what fuel can be. The idea: American freedom, adventure and the open road don’t have to come at the planet’s expense. A vintage 1960s Ford Bronco, friends and families exploring two of California’s most remote wilderness locations — the Mojave Desert and the mountains near Idyllwild — show how sustainable choices can look and feel like classic American lifestyle. Photography and film focus on authentic moments of travel, connection and the freedom of wild places, proving that going green doesn’t mean giving up the experiences we love.
